Leading independent road safety charity IAM RoadSmart has announced today it will be returning to the MCIA’s Motorcycle Live in November for the first time in five years.
The show is the UK’s biggest motorcycle event all year, and is billed as a fun-packed family day out with opportunities not only to see the best the bike world has to offer but a chance to meet the stars, and for kids and adults to experience riding for themselves on a special indoor course.
Until this year the charity was known as the Institute of Advanced Motorists, but in its 60th anniversary year has become IAM RoadSmart as it looks to attract new drivers and riders to the world of enjoyable and safe driving and riding.
IAM RoadSmart introduced the advanced motorcycle test in 1976. Since its establishment in 1956 more than half-a-million people have taken either the advanced driving of riding course.
Sarah Sillars, IAM RoadSmart chief executive officer, said: “We are very much looking forward to being at Motorcycle Live – it is a colourful and vibrant show and represents everything that is fantastic in the world of motorbikes. It’s a good fun day out – take the family.
“We are keen to show that you can ride safely and have fun at the same time. Learning those amazing road skills and showing you have the ability to handle any situation is a very satisfying thing, and we want to empower bikers in this way.”
Motorcycle Live takes place at the Birmingham NEC from 19-27 November. IAM RoadSmart will be in Hall 2 Stand 2C44.