IAM RoadSmart to take part in glittering spectacle of Motorcycle Live

The UK’s biggest road safety charity IAM RoadSmart has announced it will be taking part in Britain’s premiere motorcycle show – the star-studded Motorcycle Live, from 18 to 26 November at the Birmingham NEC.

As part of the charity’s involvement, top female road and sidecar racer and IAM RoadSmart rider ambassador ‘Queen of Bikes’ Maria Costello MBE will be on the IAM RoadSmart stand (Hall 2, Stand 2C45) from 2pm on 24 November to meet with fans.

Motorcycle Live is a glittering spectacle and undoubtedly the highpoint of the biking year, with a host of manufacturers set to announce new machinery, the chance for junior and adult bikers to put their own skills to the test, plus the chance to meet other top names from the biking world all under one roof.

And IAM RoadSmart will be offering a limited number of Motorcycle Live attendees the chance to buy its well-known advanced riding courses and memberships at a reduced price of £99 (usual price £149) across each of the nine days of the show.

Maria, 43, needs no introduction to anyone passionate about biking. She has made more than 40 starts at the Isle of Man TT and became world famous as the first women ever to claim a podium on the island – with third place in the Ultra Lightweight category of the 2005 Manx Grand Prix.

Her career spans two decades, with 2016 proving the most successful yet. She scored the female lap record at the Vauxhall International Northwest 200 plus a podium alongside 23 times TT winner John McGuinness in the Isle of Man Senior Classic TT.

For five years Maria held a Guinness World Record at the Isle of Man TT, when she lapped the Snaefell mountain course at an average speed of 114.73 mph in 2004 – thus becoming the fastest women to have done so.

She said: “I am very excited to be a part of Motorcycle Live and to represent IAM RoadSmart at the same time. It is always fun to be amongst the machinery and meet bike people – but also to show that fun biking can also be safe biking. I encourage anyone at the show to come on by and say hello. You might want to sign up for IAM RoadSmart’s advanced riding course while you’re at it!”

Young Bikes ‘Two and A Half Times More Likely’ To Be Injured

Highways England has selected the south coast of England – home to five of the country’s nine hotspots for young rider KSIs – to officially launch its new motorcycle safety campaign.

The campaign targets young motorcyclists and is underpinned by a tongue-in-cheek video, which since being published on Facebook on the 7th of November has received more than 520k views.

To view the video  CLICK HERE.

The video centres around a spoof pop-up shop, called ‘Distressed’, which appears to feature a new range of trendy clothing for young scooter and motorcycle riders.

Once a customer has settled on an item, the shop assistant reveals the ‘cost’ of being involved in a collision while wearing it – for example ‘broken ribs, a punctured lung and three nights on life support’.

The shop assistant asks: “Do you think it’s worth that cost?”

Research published by Highways England as part of the campaign shows that while young riders comprise 15% of motorcyclists across Great Britain, they represent more than 38% of rider casualties. As such, a young rider is two and a half times more likely to be injured in a collision than a rider with more experience.

Six of the country’s top nine hotspots for young rider deaths and serious injuries are in south-east England, with five of those on the south coast – a key reason why Highways England chose Chichester College to premier its new video.

Andrew Green, executive principal at Chichester College, said: “We want to ensure our students travel to and from college as safely as possible, and encouraging our young riders to wear the right gear is really important.

“The campaign is extremely thought-provoking, with some sobering messages about life-changing injuries which could so easily have been avoided.

“We hope it is successful in inspiring riders to think twice before getting on a motorcycle without protective clothing.”

Stuart Lovatt, Highways England, said: “The mental and physical cost of not wearing the right motorcycle gear can be far greater than the financial cost.

“Most young riders will come off their bikes at some point – whether you have popped round the corner for a pint of milk or you are riding further afield to see friends or get to college, you need to be prepared.

“Our campaign is designed to encourage discussion around wearing protective clothing.”

Alongside the video, the campaign is being promoted via social media, using the hashtag #distressedpopup.